book review 2-1 「ＧＵＣＣＩ」

Do you know the name GUCCI? I think the people all over the world may know about this name even if I don’t say for details. GUCCI is now one of the most famous fashion brands in the world. We already know about the thing what GUCCI is. But we don’t quite know about particularity and history of this. This book was written about these things in simple words.

The GUCCI was established by Guccio Gucci who is from in Italy. Guccio was born in 1881, in Florence. He was smart, and he learned English, French, and German. When he was 19, he went to London, England, and worked in the famous Savoy Hotel. At there, he saw the clothes and jewelry of rich people everyday. And visitors to the hotel had a lot of luggage with them, too. He watched them so much, and he was given inspirations and ideas for his future from them.
He went back to Florence in 1901. He got married with Aida. In 1921, they bought the little store, and stated to sell the leather products. They had five sons and one daughter. Everybody helped at the store. Parents made and sold luggage, and children took packages to customers on their bikes.
Then one day, Guccio had a wonderful idea. He hit that he use the designs of leather products for horses and handbags. it is that we already know, GG logo. The famous GG logo came from a stirrup. Many rich people liked this design, so, Guccio’s company became bigger. In Italy, Not only rich people, but also common people loved and hankered for GUCCI products because they were beautiful and expensive. Afterward, GUCCI was grown up bigger.

In the 1970s, GUCCI products became very famous for overseas of Italy. The GG logo was in fashion. Rich people wore GUCCI clothes and accessories. In the 1980s, GUCCI products were more famous than before. Maybe too famous! Many people wore Gucci, so the clothes were not new and different. The GUCCI logo suddenly went out of fashion. But today, GUCCI is in fashion again.

The 1980s and 1990s were difficult years for the Gucci family and their company. Many quarrels have been caused by among the family member because of the way of management in this company.
Paolo, Gucci’s grand son has left this company and started a new company. Other son has left their home because he was tired of this quarrel. Aldo, Gucci’s son was arrested because of tax evasion, and he was in prison for one year. This affair has shocked not only the family but also the society.
Maurizio was the last of the family at Gucci, but in 1993 he left the company. In 1995, he was shot by somebody and died. In Italy, the trial of Maurizio’s killers was in the very big attention.
The criminal was surprisingly her ex wife Patrizia. She did not want Maurizio to marry again. She wanted more and more money from him. She paid the assassin and asked to kill Maurizio.

After that, Gucci family left the company. New people and new idea came in there. Tom ford is now the boss of new GUCCI. He is from in U.S. the fashion magazines and news papers call him “the most important man in fashion” “the top man in world fashion”. His original ideas of fashion always fascinated people who are keen on fashion. And also, Mr. Ford plans the company’s advertisement, too. His advertisements are about young, rich people and their exciting lives. He thinks that GUCCI always has to be new and exciting. This is very important in fashion.

Today, GUCCI is European company. This company is getting bigger and bigger and it is becoming more and more famous. (634 words)